Selena Gomez's new swimwear collection

Selena Gomez wants us to enjoy the summer in style!

29-year-old Selena Gomez is already well-settled in the beauty industry owing to her brand “Rare Beauty”. But she is ready to conquer another with her new swimwear collection.

(Photo via @lamariette on Instagram)

Selena Gomez wearing a swimsuit from the Aura Print Collection

Selena Gomez collaborated with her best friend, Theresa Mingus, and her business partner, Morgan Brutocao, to create a swimwear collection for La’Mariette. “La‘Mariette is an inclusive swimwear brand that promotes self-love and acceptance. It aims at making women feel confident and comfortable while highlighting their authentic self,” says the La’Mariette website.

The Aura Print Collection was launched on 3rd July. It includes six swimsuit styles, available from sizes XS to XXL, in a psychedelic print that features vibrant hues, all combined in a pattern that is exactly like Selena Gomez herself — unique and beautiful! The line retails from US$49 up to US$119.

(Photo via @lamariette on Instagram)

The swimsuit styles for the Aura Print Collection

Selena stated, “After going through swatches, my favourite colour was purple. I wanted to stay away from colours I’m used to, like red and white. Purple felt different for me. And we added pops of colour like green and neons here and there. It really becomes your own suit, however you wear it”, according to a press release.

Morgan Brutocao explained the inspiration behind the prints in an interview. “The Aura print is inspired by Selena. Her aura shines through in everything she does, and we want everyone else to feel that sort of transformative feeling of being their most authentic self. Selena’s confidence is unmatched, and being able to design a print with her, which embodies that, is so rewarding,” she said.

(Photos via @lamariette on Instagram)

Selena Gomez wearing a swimsuit from the Aura Print Collection

Selena Gomez has always been an advocate of body positivity. She proudly showed off a scar from her kidney transplant surgery in an Instagram post. She wrote that she used to cover up her scars, but she’s done hiding them. Nothing is as precious as launching @lamariette, whose message is that all bodies are beautiful.

Selena Gomez never fails to bring out the best in herself and others. She breaks the beauty standards set by society, and we can always expect her to continue doing it.

Selena Gomez showing off her kidney transplant scar wearing a blue one-piece La’Mariette swimsuit

Authored By: Esha Sahay

Edited By: Akanksha Mallick