Are celebrity beauty brands worth the hype?

Rihanna, Gwyneth Paltrow, Drew Barrymore, and Eva Mendes, as well as Miranda Kerr, Jessica Alba, Salma Hayek, and several Kardashian-Jenners, have all launched their own beauty lines. While some are more popular than others, eyeshadows, perfumes, and face serums created by Mary-Kate and Ashley Olsen, Victoria Beckham, are undeniably popular.

We live in an era where celebrity beauty brands are powerful.

Take a look at some of the most well-known celebrity beauty brands:

1. Rihanna: Fenty Beauty & Fenty Skin

Rihanna and a Fenty Gloss Bomb (shade -FU$$Y)

Rihanna's makeup line, which debuted in September 2017, offers both celebrity-backed and non-celeb beauty firms something to watch out for, with medicated and non-medicated skincare, soap, body care, and personal care items. It's an all-inclusive skin-care line that encourages anyone to glow like its inventor.

2. ANOMALY Haircare by Priyanka Chopra Jonas

Priyanka Chopra and the Anomaly Hair Care range

Anomaly is a line of hair shampoos and conditioners that cater to different hair types. Priyanka has made it clear that the brand is environmentally friendly and sustainable, with clean formulas that include treatments for dry, frizzy, and greasy hair, as well as for people with sensitive scalps.

3. Rare Beauty By Selena Gomez

Selena Gomez and some Rare Beauty makeup products

To break stereotypically "ideal" beauty's unjustified expectations- Selena curated Rare, a brand that is passionate about mental health across all genders, sexual orientations, races, and even perspectives. It provides vegan, cruelty-free, intelligently crafted, and extensively tested lipsticks, foundations, concealers, balms, and eyeshadows.

4. Item Beauty By Addison Rae

Addison Rae and some of the Item Beauty Products

Addison Rae, a Tiktoker and Influencer, launched Item Beauty because she was always looking for clean goods when she went out to buy make-up, and it wasn't easy to come by. Item Beauty's skincare products have been dermatologically tested, are cruelty-free, and vegan-friendly. Glosses, concealers, brow pencils, compacts, and more are included in the collection and last but definitely not the least...

5. Kylie Cosmetics by Kylie Jenner

Kylie Jenner and the infamous Kylie Lip Kits

Kylie Jenner established herself as one of the top names in the beauty world as a result. Of course, Jenner's lip kits are the most well-known element of her beauty company, but Kylie Cosmetics sells a lot more. Eyeshadow, highlighter, eyeliner, and other products are also available from the brand. Her empire led her to be the beauty tycoon that was named in the Forbes' infamous self-made billionaire list.

What are your thoughts? Do you believe in celeb cosmetics? or are they simply things designed to burn a hole in your wallet?

Authored By: Akshata Kapoor

Edited By: Uddantika Kashyap